Stingray advertising logo
For advertisers

Make in-store audio advertising part of your omni-channel media mix.

Access the largest in-store retail audio marketplace in North America

Stingray Advertising connects top-tier brands to over 1 billion+ shoppers across more than 30,00 retail locations every month. Our extensive in-store audio network spans six key verticals – superstore, pharmacy, grocery, discount store, convenience store, and home improvement – allowing advertisers to broaden their reach and sway the purchase decisions of qualified, high-intent consumers with perfectly timed suggestions.

Why in-store audio advertising?

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Unavoidable

Digital audio ads blanket entire stores to engage every shopper.

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Unskippable

Customers naturally listen to audio ads from start to finish.

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Unmutable

Unlike ads that play before videos or streams, there’s no fast-forward button.

84%

of U.S. retail sales took place in physical locations.

Source: Insider Intelligence | eMarketer, “A look back on some 2023 retail predictions” January 2024

Own the funnel with a single format

In-store digital audio advertising delivers upper funnel brand objectives all the while driving lower funnel shopper marketing outcomes. From new product launches to seasonal campaigns and discounts, to impulse and convenience category promotions, brands can use retail audio ads to inform, inspire, and influence active consumers while they shop.

Stingray Advertising logo 1. Awareness 2. Interest 3. Conversion

Exceptionally precise targeting

Our in-store digital audio advertising network allows brands to refine their targeting based on multiple key parameters.

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Vertical targeting

Target specific verticals across our network

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Dayparting

Target specific times of day

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Geotargeting

Target specific geographical locations

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Hourly takeovers

Take over hourly blocks of time

Let us take care of everything

From the moment you partner with us, you can expect turnkey service. Our team will produce custom in-store digital audio ads, connect you to our retail audio advertising network, deploy and optimize your campaigns, and provide you with verified measurement. Get a sample of our in-store audio production.

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Creative production

Our in-house team includes script writers, voice talent, and producers.

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Campaign integration

We upload your ad to our global server and deliver it directly to retailers.

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Audio ad optimization

Post-deployment, we optimize your campaign frequency and targeting.

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Detailed reporting

We provide a performance summary using verified audience measurement.*

 

*Verified audience measurement in the U.S. conducted via Geopath, and in Canada via COMMB.

CONTACT US

Interested in advertising across our in-store audio ad network?

Amplify your omnichannel campaigns with in-store audio advertising.

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