Discover answers to common questions about retail media networks and in-store ads to help you understand how these powerful tools can enhance your marketing strategy.
In-store retail media refers to advertising and promotional content displayed within retail environments, such as stores or shopping malls. Unlike traditional advertising, which often targets consumers outside of the purchasing environment, in-store retail media advertisement engages shoppers at the point of sale, influencing their purchasing decisions in real-time.
Stingray Advertising’s retail media network allows retailers to earn additional revenue by integrating seamless audio advertising into their existing in-store systems. We manage everything from ad production to deployment and provide quarterly earnings reports. Retailers simply approve each ad to ensure it aligns with their brand, making it a hassle-free revenue stream.
In-store retail media refers to advertising and promotional content displayed within retail environments, such as stores or shopping malls. Unlike traditional advertising, which often targets consumers outside of the purchasing environment, in-store advertisement engages shoppers at the point of sale, influencing their purchasing decisions in real-time.
In-store audio advertising delivers targeted audio messages to promote products, brands, or special offers within a retail environment. An in-store advertising example could be that during Valentine’s Day, a chocolate brand will use in-store audio ads to promote a new product launch or highlight the benefits of its products. This method effectively engages customers by providing timely and relevant information, introducing new discoveries without disrupting their shopping experience, and encouraging purchases at the point of sale.
Digital audio advertising offers brands the unique opportunity to hyper-target their campaigns, ensuring the right message reaches the right audience at the right time. Here are the key strategies to effectively target your audience in stores using audio advertising:
- Vertical targeting: Focus your campaigns on specific verticals across our network to reach niche audiences that are most relevant to your brand.
- Dayparting: Schedule your ads to play at specific times of the day when your target audience is most likely to be in-store, maximizing the impact of your message.
- Geotargeting: Target specific geographical regions to ensure your ads are heard by customers in the locations that matter most to your business.
- Hourly takeovers: Take control of hourly blocks of time to dominate the audio space during peak shopping hours, ensuring your brand stands out.
- Retail moment takeovers: Own key retail moments and holidays by tailoring your campaigns to coincide with significant shopping events, capturing the attention of customers during these high-traffic periods.
By leveraging these targeting strategies, brands can create highly effective and engaging audio advertising campaigns that resonate with in-store shoppers, driving both awareness and sales. We provide a host of different insights and options to ensure you are reaching your target audience in the right places, at the right time, with the right message.
The collaboration creates national reach, alleviates fragmentation and brings consistency to buying in-store. Our diverse retailer network brings ubiquity to advertisers
Brands demand transparency of buying and insights of the results. This collaboration aligns with the rapidly growing Retail Media investments through our extensive shopping audience spanning 25,000+ locations and 800 million monthly shopping visits to answer both of those demands. Enabling campaign activation across retailers and verticals allows agencies to make a buy that creates impact and influence.
By opening up all networks to both sales teams we can drive demand for everyone. Alongside the retail media networks own in-store sales efforts, our teams will add national ad spending across the portfolio. This unified approach, including our top-tier turn-key production services and comprehensive reporting, ensures acceleration of how a retailer monetizes in-store audio and display.
While the entire network is ‘accessible’ today, our goal is for all networks to be on a single software platform by early-2024. Notable retail locations within this network include Kroger, Albertsons, CVS, Safeway, Southeastern Grocers, Hy-Vee, Rite Aid, Food Lion, Giant Martin and many more. This gives advertisers a broad reach across diverse retail segments, reaching over 800 million shopping visits monthly, in 25,000+ store locations and more than 10 exposures per month per shopper.
Each of advertising clients will continue to work directly with a designated account representative and their Ad Ops Lead for customer success. Regardless of which network the brand is running ads on, your single point of contact will remain the same
Aside from measurement supported by third-party partners, our measurement options applied to this network include:
- Impressions delivered – proof of performance
- ROAS for in-store
- Timestamps
- Omni-channel closed loop attribution compatible data
This collaboration offers a platform for brands to connect with their target audience on a large scale through audio in-store, targeting by
- Daypart
- Zip+4
- Select Banners
- Geo-targeting
- SKU/UPC
- DMA
- Demographics