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Celebrating loyalty and retention at Stingray
At Stingray, loyalty and retention aren’t just buzzwords; they are the foundation of our thriving community and the secret sauce behind our success.
Stingray Music and TikTok Radio are getting ‘Behind the Beat’ with GAYLE’s hit song ‘abcdefu’. GAYLE is an American Pop Singer who rose to fame when her song ‘abcdefu’ went viral on TikTok and topped charts around the globe. Within a few months, the song surpassed 500 million streams. The singer shared her story with us about how this song changed her life.
How ‘abcdefu’ Was Made
The way it kind of came to be is that my best friend and I have been best friends for years. She literally has known every single person that I’ve dated, ever, and she knows absolutely everything about me. She kind of knew the vibe; where I was at mentally. We were going into this with a friend of ours, Dave Pittenger. He was like, “What if we wrote a song called ‘abcde (insert curse word here) off’, like F off? And I was like, oh my God, I absolutely love that. We just wrote that song that day and we laughed so much. We had to schedule another session to write the song, because we were just laughing so hard.
When GAYLE Knew Her Song Was a Hit
The song came out, it was out for a couple months, and it was just kind of like doing its thing. I remember when it was out, I think for maybe four months it had around 7 million streams, something like that. And I was like, oh my God, that was the highest streamed song of mine. I was so, so excited. And then exactly a month later, it had 107 million streams, and it absolutely blew my mind.
GAYLE’s Favorite Trends With Her Song
I just started seeing TikTok after TikTok. People started making videos to my song and they first started putting sign language to it. And more and more people started doing it. Then people started putting their own twist onto the trend. They started breaking plates and they started flipping people off in family photos.
My favorite was seeing people try and figure out how to secretly flip off their families in photos. There’s just been so, so many cute trends that I’ve seen people do with their friends and their families and their exes and their best friends. I feel grateful for everything that has happened with this song.
Listen to ‘abcdefu’ and more songs from trending artists with TikTok Radio on Stingray Music!
At Stingray, loyalty and retention aren’t just buzzwords; they are the foundation of our thriving community and the secret sauce behind our success.
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